Heroes of laziness, a Hamas supporter and David Hasselhoff. The stars of Germany's absurd Covid publicity campaign
CNN
The government is facing some heat for its absurd approach on the public awareness campaigns, which inclues Heroes of laziness, a Hamas supporter and David Hasselhoff.
From spending millions on videos deemed insensitive, commissioning an alleged Hamas supporter to promote the vaccine for the country's Arabic-speaking population to getting "Baywatch" star David Hasselhoff to promote the jab while millions of people are still waiting desperately. The government is facing some heat for its absurd approach on the public awareness campaigns. The debate about their advertising strategy began back in last November, when the federal government released a trilogy of tongue-in-cheek videos using the hashtag #besondereHelden, which means "special heroes." The clips portrayed war heroes from the future, who "fought" against the spread of Covid-19 when they were young by being couch potatoes.
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