Here's how OTT platforms impact modern Indian families

The main reason OTT platforms have become so popular is that viewers can directly access these platforms on the go.

New Delhi: Online media services have not become popular overnight or just in one year due to Covid 19 pandemic. But the impact of OTT platforms in the Indian movie industry has been for a decade. OTT or Over-The-Top media platforms are now almost the best way we stream new shows online. But what about the OTT platforms that have been replacing traditional TV channels in India? Now it’s time to figure that out.

Introduction of OTT Media and OTT Market

The main reason OTT platforms have become so popular is that viewers can directly access these platforms on the go. Since you can access these platforms from your mobile or laptop, you don’t need to find a television to watch your favorite TV show.