
Henrik Fisker's first car company flamed out. He's sure this one will work
CNN
It took Henry Ford three tries to start his own successful car company. Henrik Fisker is on his second try with his new company, Fisker Inc., and he's feeling confident he won't need a third.
Like Ford, Fisker thinks he sees a hole in today's market for a practical, affordable electric vehicle. "The opportunity I see here is to come out with a high-volume, reasonably priced, good looking, real [electric] SUV, because I think there's a real miss in the market in that segment," he said.More Related News