Heinz made up its famous number 57. It's stuck around for more than a century
CNN
Heinz has been linked to the number 57 for more than a century. The company's "57 varieties" slogan was a key part of its early strategy to attract consumers. It's still featured on Heinz ketchup bottles today and is central to the brand's identity.
But that famous number is completely made up.
There weren't 57 Heinz varieties when Pittsburgh business magnate H.J. Heinz first invented the slogan in 1896. Nor when Heinz 57 sauce was introduced soon after. There aren't 57 now. There are, in fact, hundreds of Heinz varieties.
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