Hebrew speakers mock Facebook's corporate rebrand to Meta
CNN
Social media users in Israel are mocking Facebook's company name change to Meta, as it sounds similar to the Hebrew word for "dead."
Many Twitter users scoffed at the social media company's rebrand -- revealed by founder Mark Zuckerberg earlier this week -- using the hashtag #FacebookDead. "Somebody did not do their #branding research," one post read.
Dr Nirit Weiss-Blatt, author of The Techlash and Tech Crisis Communication, tweeted: "In Hebrew, *Meta* means *Dead* The Jewish community will ridicule this name for years to come."
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