‘Heal in India’ could become a big brand of this decade: PM

Modi inaugurates global Ayush summit in Gandhinagar in the presence of WHO chief and Mauritius PM 

Prime Minister Narendra Modi on Wednesday said that to promote the traditional medicine industry, India would soon launch ‘AYUSH mark’ which would give authenticity to quality AYUSH products made in the country. Speaking of "Heal in India", he also announced that a special visa category would be created soon for those who want to travel to the country to avail themselves of AYUSH therapies.

Mr. Modi on Wednesday inaugurated a Global AYUSH Investment and Innovation Summit in Gandhinagar in the presence of Director-General of the World Health Organisation (WHO) Dr. Tedros Ghebreyesus and Prime Minister of Mauritius Pravind Kumar Jugnauth. 

He also held a bilateral meeting with Mr. Jugnauth on the sidelines of the summit at the Mahatma Mandir convention centre. 

Mr. Jugnauth and Dr. Tedros Ghebreyesus were present in Gandhinagar a day after laying the foundation stone for a WHO global centre of traditional medicines in Jamnagar. 

Talking about the rising popularity of traditional medicines and wellness products, Mr. Modi said the possibilities of investment and innovation in the field of AYUSH (Ayurveda, Yoga, Unani, Siddha and Homeopathy) were unlimited. “We are already witnessing unprecedented growth in the production of AYUSH medicines, supplements and cosmetics,” he noted 

The AYUSH sector was less than $3 billion in 2014, which had now crossed $18 billion and growing rapidly. Traditional medicine helped in increasing the tourism of Kerala, and similarly, every State should promote it, as this power was there in the entire country, in every corner. 

‘Heal in India’ could become a big brand of this decade and wellness centers based on Ayurveda, Unani, Siddha etc. could be very popular and attract people from across the world, he pointed out.