He killed some of Coke's most beloved brands. And he'd do it all over again
CNN
Coca-Cola CEO James Quincey, a 25-year veteran of the company, has been hearing it from disgruntled niche beverage fans.
"I got a lot of emails about Tab," Quincey told CNN Business.
The complaints follow a striking decision Quincey made last year to slash the company's portfolio of products in half — killing beloved brands like the diet drink Tab, smoothie brand Odwalla and Zico coconut water in the process. Overall, about 200 brands were on the chopping block.
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