Harley-Davidson is dropping DEI policies after pressure from diversity critics

Harley-Davidson on Monday said it is ditching some of its diversity, equity and inclusion (DEI) goals, a move that comes after it faced pressure from anti-diversity critics on social media. 

The iconic motorcycle manufacturer follows John Deere & Co. and Tractor Supply, which both made similar decisions to scratch their diversity programs earlier this summer. 

In a message posted to X, Milwaukee-based Harley-Davidson said it currently has no "DEI function" and has not operated such a program since April 2024. The company added that it has no hiring quotas and no longer has "supplier diversity spend goals" designed to spread the company's spending out across businesses operated by people from diverse backgrounds.