Handicapping the odds of seven beloved bands reuniting for one last rodeo
Global News
There's a lot of money to be made from nostalgia. And with music sales drying up for heritage artists, could the need for financial security overcome any past animosity?
Before the internet, a band could break up, its members retire, and still be a profitable venture.
The Beastie Boys, for example, sold so many records that they could count on albums like Licensed to Ill and Ill Communication to each sell a million or two copies a year. The Doors’ catalogue went gold again and again. Same with Led Zeppelin and scores of other heritage acts. All the members had to do was cash fat the royalty cheques that showed up in the mailbox like clockwork. It was like having an annuity or an RRSP that paid handsomely and reliably.
Those days are gone. Physical sales are a tiny fraction of what they used to be and that lovely mailbox money has dried up. Meanwhile, streaming doesn’t pay like physical sales. If you’re an artist of a certain vintage, what do you do?
Two options: (1) Sell your catalogue to a company like Hipgnosis Song Fund, Primary Wave, or the dozens of other entities buying up the publishing rights of successful composers. And (2), get the band back together, go on tour, and top up the retirement fund for everyone involved.
There’s a lot of money to be made in taking nostalgia on the road. Anytime Bruce Springsteen regroups with the E Street Band, that’s good for another couple hundred million. Even though only 60 per cent of the classic lineup is participating, Guns N’ Roses continue to rake in cash that started with the Not in This Lifetime tour in 2016. By the time the current global road trip ends later this year, the band will have raked in a gross somewhere around US$1 billion since that reunion. And The Rolling Stones have grossed over US$1.2 billion this century alone. Even the death of founding member Charlie Watts hasn’t slowed them down.
Amphitheatres and arenas need to be filled. Boomers and Zoomers have shown that they’re prepared to part with their money to relive their youth. Younger people consumed with FOMO want to see these great acts before too many of them die off. Promoters are willing to offer heritage bands sweet guarantees if they will get back together.
These groups are on so many wish lists. What are the chances of them putting aside any past differences or reservations for one more go-round?
Oasis broke up and reconciled half a dozen times between 1994 and 2009 before Noel Gallagher walked out for good just before the band went onstage for the Rock En Seine festival in Paris on Aug. 28, 2009. The last straw came when Liam threw a plum at his brother backstage (he missed). Since that splat, Liam and Noel have been chirping at each other, much to the chagrin of their mother, Peggy, who really wants her boys to make up while she’s still alive.