Halloween Costumes Have Grown Into A Billion-Dollar Industry
Newsy
Americans spend big on costumes come Halloween, and the money is mostly going to adult outfits, not just kids.
The National Retail Federation, or NRF, expects this Halloween spending to return to pre-pandemic numbers, with customers spending more on adult costumes than those for children.
"Halloween has really grown as a holiday over the last decade, and a lot of that has been fueled by adult — particularly young adult — participation," said Katherine Cullen, senior director of consumer insights at NRF.
Americans are expected to spend $1.7 billion this year on costumes, a welcome number after the pandemic took a bite out of Halloween sales the past few years. But with COVID-19 vaccines making the pandemic more manageable, the NRF says more 18- to 24-year-olds will embrace the spooky tradition with the return of Halloween parties, Halloween themed bar crawls and haunted houses.
