Gucci, Facebook file joint lawsuit against alleged counterfeiter

MILAN - Gucci and Facebook have filed a joint lawsuit in California against an individual who allegedly used the U.S. group's social media platforms to sell fake Gucci products, the two companies said on Tuesday.

The initiative, a first of its kind for both Gucci and Facebook, is the latest example of an Internet giant joining forces with a luxury label to fight the proliferation of counterfeit goods being sold via social media. Amazon has filed similar lawsuits over the past year with Valentino and Ferragamo.