Google will prevent climate change deniers from making money from ads

Google is cracking down on the ability of climate change deniers to make money off its platforms and to spread climate misinformation through advertisements.

The company said Thursday it will no longer allow advertising to appear alongside "content that contradicts well-established scientific consensus around the existence and causes of climate change." Google (GOOG) will also prohibit advertisements that deny the reality of climate change.

The policy, which goes into effect next month, applies to any content on YouTube and other Google platforms that refers "to climate change as a hoax or a scam," as well as denials that "greenhouse gas emissions or human activity contribute to climate change."