Google's Q4 ad sales soar again, parent plans to split stock
ABC News
Google’s digital advertising empire turned in another strong performance during the holiday shopping season, propelling a 36% increase in its corporate parent’s revenue during the final three months of 2021
SAN RAMON, Calif. -- Google’s digital advertising empire turned in another strong performance during the holiday shopping season, propelling a 36% increase in its corporate parent’s revenue during the final three months of 2021.
The results announced Tuesday underscore how technology giants have adapted to become even more successful during a nearly two-year pandemic that has roiled much of the economy.
In a show of confidence intended to make its shares more affordable, Google parent Alphabet also announced plans for its first stock split since 2014. If approved, the proposed 20-for-one split will reduce the price for each share this July while keeping Alphabet's market value intact. Alphabet's stock surged 7% in extended trading after the news came out.
Google stumbled during the early stages of the pandemic in 2020, causing it t o suffer its first year-over-year decline i n quarterly revenue.
