
Google offers new replacement for advertising cookies after 'FLoC' falls short
CNN
Alphabet Inc's Google on Tuesday announced its second try at enabling advertisers to buy ads based on users' browsing interests without having to rely on what it has described as privacy-invasive tracking cookies. FLoC, their first attempt at replacing cookies, will be taken over by Topic.
Google wants to block tracking cookies in its Chrome web browser by the end of next year, which would prevent advertising companies from logging the websites someone is visiting. Advertisers, website owners and privacy groups have all raised alarms over the planned transition, and complaints have led antitrust authorities in the United States, United Kingdom and elsewhere to watch Google's plans closely.
Online ad buyers and sellers are weighing successors to the cookies. Options include tracking users by asking for their email addresses to access websites or adopting new technologies that Google, Mozilla and other browser makers could build into their software.

A number of Jeffrey Epstein survivors voiced their concern in a private meeting with female Democratic lawmakers earlier this week about the intermittent disclosure of Epstein-related documents and photos by Democrats on the House Oversight Committee, sharing that the selective publication of materials was distressing, four sources familiar with the call told CNN.












