Google delays Chrome's blocking of tracking cookies to late 2023
The Peninsula
Google's Chrome web browser will not fully block tracking cookies until late 2023, the Alphabet Inc company said on Thursday, delaying by nearly two years a move that has drawn antitrust concerns from competitors and regulators.
Google had wanted to bar reams of ad-personalization companies from gathering users' browsing interests through cookies from January 2022. But rivals accused the world's biggest online ads seller by revenue of using improved privacy as a pretense to gain greater market share. After an investigation, Britain's Competition and Markets Authority (CMA) agreed this month with Google to oversee the Chrome changes. Google said its new timeline was in line with the agreement.
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