Google Adds New Features To AI-Based Search In India: All You Need To Know

Google is expanding AI's footprint in its Search results. The latest rollout in India and Japan adds key new features.

Artificial intelligence (AI) has gained a lot of prominence in recent months. Using the generative model, the technology is capable of generating text, image and other media. This feature caught the eye of internet giant Google, which embedded it in its Search. This form of AI uses deep-learning models to identify the patterns and structures within existing data to generate new and original content. The generative AI gives contextual content along with text-based search results in the form of videos (explainers or DIY clips) and images to make a user understand the result better.

And now, taking a step further, Google has introduced generative AI to its Search tool for users in India and Japan that will show text or visual results in local languages.

According to a Google blog post, generative AI will help users better understand topics faster, uncover new viewpoints and insights and get things done more easily.