‘Get bent’: Boston Pizza’s Stanley Cup pitch to Canadian hockey fans backfires
Global News
Did Boston Pizza actually ask hockey fans to cheer for ALL the Canadian teams?
Restaurant chain Boston Pizza is proposing a polite and friendly solution to Canada’s lack of Stanley Cup wins over the past 30 years — and our nation’s hockey fans are not having it.
As we get further into this year’s NHL playoffs, the recurring thought nags: Canadian teams have failed to bring home the Cup since the Montreal Canadiens bested the Los Angeles Kings in 1993.
And that’s where the B.C.-based Boston Pizza comes in: They’re suggesting that Canadians, coast to coast, unite and cheer on all Canadian teams on the quest for this year’s Cup, loyalties be damned.
The Team Up for the Cup promotion is quite clever, highlighting just how much has changed in 30 years — phones used to have cords, for instance, and the minimum wage was $5. Heck, Edmonton Oilers team captain Connor McDavid wasn’t even born.
“Maybe it’s time we try something different,” an ad for the company encourages. “This playoff season, let’s cheer with fans we’ve always cheered against.”
Even the most lukewarm bandwagon fans know that Canadian hockey die-hards actively take joy in watching their most rivalled teams get picked off, and many are calling Boston Pizza out on social media for the most absurd, un-Canadian ad campaign they’ve ever witnessed.
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