Germany's top soccer league Bundesliga seeks to tap Indian football market
The Hindu
Bundesliga International has signed a two-year pact with SPN to broadcast the premier German football league in India
Germany's top soccer league, Bundesliga, is seeking to tap the Indian football market by encouraging clubs from the competition to have presence like some of them have in China, while actively engaging with fans here, according to a top official.
Bundesliga International, a full subsidiary of the DFL Deutsche Fußball Liga, responsible for driving internationalisation of the Bundesliga, is working with its broadcast partner Sony Pictures Networks India (SPN) for engaging with fans on the ground, while looking to bring some of the top German clubs to play against Indian clubs from ISL (Indian Super League) team or I League.
"Football really has a big part to play in India. You've got cricket, number one for sure. You've got kabaddi, which is doing an incredible job but football is the third biggest sport behind that and growing rapidly and it's so easy to play and so accessible," Bundesliga International Chief Executive Officer Robert Klein told PTI when asked about the potential of the India football market.
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