Geniuses at American Girl push transitioning for Christmas, because being a 'girl' may not be 'smart’

American Girl has published a 'Smart Guide' book for girls ages 3-12 that urges them to consult with a doctor, not their parents if they have questions about their gender identity.

American Girl’s book "A Smart Girl’s Guide: Body Image" explains gender expression and defines cisgender and nonbinary indentities. The book is aimed at girls ages 3 - 12. (American Girl) American Girl’s book "A Smart Girl’s Guide: Body Image" discusses "body dysmorphia" and encourages young girls to seek help from a doctor if they experience discomfort with their gender.   (American Girl) American Girl’s book "A Smart Girl’s Guide: Body Image" compares the civil rights movement to the push by transgender and non-binary people to use bathrooms they feel comfortable in.  (American Girl) Having the American Girl company undermine girls by telling them it might not be all that great to grow up as a woman is a little bit like having a Rent-a-Santa showing up drunk to a kids’ party, yelling about the commercialization of Christmas. It just doesn’t fit with the image.  Kristi Stone Hamrick s a media consultant and commentary writer. Follow her @KristiSHamrick.

It’s hard to say what the marketing geniuses at American Girl Doll company were thinking as they released a 96-page paperback written by the company's Content Development Editor Mel Hammond, pushing puberty blockers to a cohort of girls willing to buy the absolute frippery of American Girl fashion. But implied in the "smart" title of the book is the message that there is a stupid choice, too. 

Hammond earlier wrote a treatise for doll lovers addressing climate change called "Love the Earth! with this subtitle: "Understanding climate change, speaking up for solutions and living an earth-friendly life," saying that the plan was to possibly turn next to a book on camping or ice cream recipes… which might have been almost readable unless you like a story with more imagination and less earnest lectures.