General decline in consumption and sharing of news in India: report
The Hindu
Overall consumption and sharing of news compared declined in India compared to last year, along with a sharp decrease in access to online news while television, too, saw a decline as a news source, according to the Reuters Institute Digital News Report 2023.
Overall consumption and sharing of news compared declined in India compared to last year, along with a sharp decrease in access to online news (-12 percentage points) while television, too, saw a 10pp decline as a news source, according to the Reuters Institute Digital News Report 2023, released on June 14.
The 12th edition of the report, produced in collaboration with the Asian College of Journalism, surveys the news consumption habits of consumers across 46 markets.
As per the report, India registered a small decrease of 3 pp (38%) in overall trust in news compared to last year, and was ranked 24th among 46 countries in this regard. Finland remained the country with the highest levels of overall trust in news (69%) while Greece had the lowest levels of trust (19%), globally.
“Among individual news brands, public broadcasters like DD India, All India Radio, and BBC News retained high levels of trust among survey respondents in India, emphasising the importance of public service media,” the report noted. YouTube was the most preferred social media platform for news with 56% of the respondents accessing it.
WhatsApp (47%) and Facebook (39%) were the next two preferred social media platforms for news in India among the survey respondents. Dainik Bhaskar, a Hindi daily, featured among the top ten brands accessed both online and offline by the survey respondents.
Globally, the report found that “video-based content, distributed via networks such as TikTok, Instagram and YouTube are becoming more important for news, especially in parts of the Global South, while legacy platforms such as Facebook are losing influence.”
Barely 28% of respondents said they accessed news via Facebook in 2023, compared with 42% in 2016. Part of the reason for this, the report observed, was Facebook pulling back from news at the same time that YouTube and TikTok began to attract larger chunks of young audiences. On the other hand, news usage for the other social media giant, Twitter, remained relatively stable following Elon Musk’s takeover, with the usage of alternative networks such as Mastodon extremely low.
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