‘Gen Z feels the Kamalove’: Youth-led progressive groups hope Harris will energize young voters

With Biden out of the race, many of these young leaders are hoping Harris can overcome his faltering support among Gen Z and harness a new explosion of energy among young voters.

“ Brats for Harris.” “ We need a Kamalanomenon. ” “ Gen Z feels the Kamalove.”

In the days since President Joe Biden exited the presidential race and endorsed Vice President Kamala Harris, Gen Z voters jumped to social media to share coconut tree and “brat summer” memes — reflecting a stark shift in tone for a generation that’s voiced feeling left behind by the Democratic party.

Youth-led progressive organizations have warned for months that Biden had a problem with young voters, pleading with the president to work more closely with them to refocus on the issues most important to younger generations or risk losing their votes. With Biden out of the race, many of these young leaders are now hoping Harris can overcome his faltering support among Gen Z and harness a new explosion of energy among young voters.

Since Sunday, statements have poured out from youth-led organizations across the country, including in Arizona, Wisconsin, Michigan, California, Minnesota, North Carolina and Pennsylvania, as leaders thanked Biden for stepping aside and celebrated the opportunity to organize around a new candidate. On Friday, a coalition of 17 youth-led groups endorsed Harris.

“This changes everything,” said Zo Tobi, director of communication for the Movement Voter Project, a national progressive funding group focusing on youth-led organizations, when he heard the news that Biden was dropping out of the race and endorsing Harris. “The world as it is suddenly shifted into the world as it could be.”

As the campaign enters a new phase, both Harris and her Republican rival, Donald Trump, are expected to target messages aimed at younger voters who could prove decisive in some of the most hotly contested states. Trump spoke late Friday at a Turning Point USA conference and Harris plans to deliver a virtual address Saturday to Voters of Tomorrow, an organization focused on young voters.

John Della Volpe, director of polling at the Harvard Kennedy School Institute of Politics, who has worked with Biden, said the “white-hot energy” among young people is something he hasn’t seen since former President Barack Obama’s campaign. While there’s little reliable polling so far, he described the dynamic as “a combination of the hopefulness we saw with Obama and the urgency and fight we saw after the Parkland shooting.”

In many ways, it was the first time many young people felt heard and felt like their actions could have an impact on politics, he and several young leaders said.