Gap names fashion designer Zac Posen as its new creative director

Gap has appointed noted fashion designer Zac Posen as its new creative director as the retailer seeks to overhaul its image amid flagging sales.

Posen will also serve as the chief creative officer of Gap's Old Navy brand, the company said Monday. Gap's other brands include Banana Republic and Athleta. 

Posen launched his own eponymous clothing brand in 2001, dressing celebrities including Natalie Portman and Rihanna. He closed his atelier in 2019 when it was no longer financially sustainable. He was also the women's creative director for Brooks Brothers, designed collections for Target and David's Bridal, and served as a judge on reality television show Project Runway.