Games account for 73% of consumer spend on Google Play, report says

Overall consumer spending in gaming almost doubled in the last two years. 

Games had the highest share of consumer spend across Google Play and iOS in the March ending quarter this year, according to report by research firm data.ai.

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The category accounted for 73% of consumer spending on Google Play, and 60% on iOS in Q1 2022. Free Fire, a Battle Royale shooting game, was the most downloaded title, the report said..

Overall consumer spending in gaming almost doubled in the last two years. The research firm noted that consumers spent $22 billion on mobile games in the quarter rose 42% compared to the Q1 2020.

data.ai identified US, China and Japan to be the largest markets for consumer spending on mobile game’s across iOS and Google Play. Chinese consumer does not have access to Google play.