From Facebook to Twitter, Big Tech sees social commerce driving sales growth
The Peninsula
Led by Facebook, social media platforms from Alphabet's YouTube to Snap Inc and Twitter are investing heavily in shopping features to drive revenue growth, a major theme that emerged during second-quarter results over the past week.
The companies are vying for a piece of the so-called social commerce industry, which relies on users' ability to discover and buy products through social media apps and is expected to balloon to $50 billion from $36 billion in annual sales by 2023 in the United States according to research firm eMarketer. The success of social commerce stems in part from product targeting based on user interests, with sales generating more data that can be used for future advertising and merchandise placements.
Vision International School (VIS) is committed to providing an exceptional educational experience supported by a dedicated team of educators and admin...
Doha, Qatar: The Royal Thai Embassy in Doha hosted the Thai Souq Fest 2024 on the embassy premises yesterday, a unique celebration that brings the hea...
Geneva: The United Nations said Wednesday that global internet use was slowly increasing, but warned that glaring disparities in poorer regions especi...
Seoul: Gyeongju, the ancient capital of the Silla Kingdom (57 BC 935 AD) in today s North Gyeongsang Province in the southeastern Korean Peninsula, is...
Doha, Qatar: In a show of solidarity with Gaza, Wim Hof, known worldwide as The Iceman for his extraordinary ability to endure extreme cold, is bringi...
Doha: Newly crowned four time world champion Max Verstappen claimed his first pole position for five months yesterday when he beat George Russell in a...