From drugstores to Rolling Stones concerts: The surprising ways Clear is expanding beyond airports
NY Post
Clear is designed to help customers breeze through airport security check-in by skipping to the front of the line. But the technology company is now betting on far wider applications at retail stores, online and even in the healthcare world.
“It never made sense to me that you are pulling cards out of your wallet to show who you are and what you have access to, when biometrics can do that more easily,” Clear CEO Caryn Seidman Becker told The Post.
The Manhattan-based company operates kiosks at 57 airports globally — in Germany, Italy, England and Canada, as well as the US — where customers bypass the usual driver’s license or passport check and opt in to having their iris or fingerprint scanned.
Membership costs $189 annually and is offered as a perk with several credit cards.
It also has a presence at 15 stadiums and arenas across the country, including Yankee Stadium, Barclays Center and Madison Square Garden. At SoFi Stadium in Los Angeles County, for instance, members can quickly gain entry next month to see the Rolling Stones without having to show their physical tickets.
Clear began in 2003 as a digital identity start-up but filed for bankruptcy after its co-founders left six years later. Seidman Becker and Ken Connick, now president and CFO, bought and relaunched it as a biometrics company in 2012.