Ford Is Unable To Supply Vehicles Due To Shortage Of Oval Blue Badges

Both the nameplates that identify the model and the oval badges for automobiles have been in short supply for Ford.

Any consumer product needs a strong brand symbol because it helps consumers remember your product and it helps you stand out from your rivals by making it clear what you have to offer that makes you the superior option. In the auto industry, brand badges, particularly on cars, are the only identifiers apart from the design that are visible to the onlooker.

The blue oval badges that are placed on almost every Ford car for its namesake brand have been a significant element of recent supply chain issues for the company.

Both the nameplates that identify the model and the Ford emblems have been in short supply at the Detroit carmaker.

On Friday, citing unnamed sources, The Wall Street Journal was the first to reveal the issue, which included badges for its F-Series pickups.