Ford CEO Farley says these customers aren't ready for electric cars
Fox News
Ford CEO Jim Farley says the company isn't going all-electric yet because long haulers and rural customers aren't ready to make the transition.
Ford CEO Jim Farley explained to Automotive News that not all of its customers are ready to make the transition, due to their specific needs.
"We have a lot of rural customers at Ford that a lot of other brands don't have. We have Super Duty customers who do heavy-duty towing: horse trailers, people in the energy business who are towing big-time loads over very long distances. It's hard for me to imagine that all those customers will go electric in the next 10 years," Farley said.
"They're actually as interested in the technology as anyone, it's just their use case is different than how we've designed the vehicles so far. It does feel, at least for Ford, the transition's happening faster than we thought. But again, it's the first inning of a maybe nine-inning game."
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