Football risks losing its appeal, we must rethink the way it is structured: FIFA chief Infantino

“We have to organise more meaningful tournaments for fans without adding financial motivation but sporting motivation... we are speaking about football, not about revenues,” he said.

Football risks losing its global appeal in the face of myriad challenges posed by a technology-driven and changing world, FIFA president Gianni Infantino has warned.

To retain its hold over billions of fans, the world sport, or the spectator’s sport, must embrace new ideas and innovations going forward, one of which appears to be the contentious proposal to organise the men’s and women’s World Cups biennially.

Mr. Infantino made it clear that his organisation -- a behemoth in the world of sports -- is not solely guided by revenue.