First International Tea Day special auction fetches record prices in Assam
The Hindu
More than 93% of the total teas on offer got sold to buyers from Assam, Delhi, Gujarat, Rajasthan and West Bengal
The first International Tea Day special auction conducted on a digital platform in eastern Assam’s Jorhat, considered the tea capital of the region, fetched record prices. More than 93% of the total tea on offers from at least a dozen niche tea gardens in eastern Assam were sold to buyers from Assam, Delhi Gujarat, Rajasthan and West Bengal, the auctioneers said. The auction at the Jorhat tea e-marketplace was conducted on June 21 — exactly a month after the best leaves were plucked to mark International Tea Day on May 21 — by mjunction services limited, India’s largest business-to-business e-commerce firm.
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