Feeling Rich in the Yeezy Gap Jacket
The New York Times
If you love to talk to people, this is the coat for you.
The first thing you realize, when holding the jacket, is that it is more than a jacket. Made in a Chinese factory out of recycled nylon and polyester fill, it’s also a collection of contradictions. Voluminous, but weightless. A puffer coat with no seams. Warm, but lacking buttons, zippers or any type of closure. A Gap jacket that is suddenly a status symbol.
This month, the Round Jacket — the first release from the lucrative, 10-year deal between the rapper-cum-fashion designer Kanye West and the American retailer Gap, which was first announced last year — has finally begun to land in the hands of fans who bought it for $200, through online pre-orders, during the dog days of summer. Available in shiny red, black or electric blue, the jacket is already being peddled on reseller marketplaces for nearly triple its retail price.
But how does it feel to wear such a sought-after fashion oddity on the streets of New York? It was a question I sought to answer over the course of several days in November.
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