Feel the city rhythm with 724

724 launch event in Doha.

Francis Kurkdjian has travelled the world, hanging his hat for weeks or years at a time in the four corners of the globe. His journey began in Paris, when he made the capital his adopted home after finishing school in his native suburb. Next, he lived and worked in New York for almost five years, followed by other metropolises such as Sydney, Tokyo, Seoul, Shanghai, New Delhi, Mumbai, Manila, Kuala Lumpur, Moscow, London, Berlin, Buenos Aires, Los Angeles and Houston. Despite their wide variety of cultures and histories, in his eyes, all of these cities have a lot in common – an effervescence, a creative rivalry and a magnetic effect that positively sweep you up and make anything possible. 

For his eponymous Maison founded in 2009, an overarching ambition drove Francis Kurkdjian to propose an olfactory wardrobe for 24 hours of scented living, seven days a week. That ambition is to live in harmony with the city, capture its singularity, in order to extract its very essence and draw inspiration to offer fragrant stories to the world.

Francis Kurkdjian is resolutely connected to his era, as his fragrances Gentle Fluidity and l'Homme À la rose so clearly illustrate. He is also fundamentally urban, his roots firmly planted in the city. To smell and feel the energy released by big cities, especially New York, his home away from home, was his aim when creating 724. This luminous, vibrant and comfortably addictive eau de parfum invites you to live in harmony with the city.

“There is something about big cities that sweeps over you, electrifies you, elevates you.  I translated that communicative energy, that life pulsating in unison,  into a musky, floral, urban fragrance that I named 724,  for 24 hours of scented living, seven days a week.” says  Francis Kurkdjian