'Feel-good measure': Google to require visible disclosure in political ads using AI for images and audio
Fox News
Google will begin to mandate that political ads that use artificial intelligence to generate images or sounds come with a disclaimer that is clearly visible to users.
Havens' comments come after Google revealed last week that it will start requiring the disclosure of the use of AI to alter images in political ads starting in November, a little more than a year before the 2024 election, according to a PBS report. The search giant will require that the disclosure attached to the ads be "clear and conspicuous" and also located in an area of the ad that users are likely to notice.
The move comes as political campaigns have begun increasing the use of AI technology in advertising this cycle, including ads by 2024 GOP hopeful Florida Gov. Ron DeSantis and the Republican National Committee.
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