Fast-fashion chain Primark vows to improve environmental impact

LONDON: Primark, one of Europe's biggest fast fashion chains, has vowed to cut its environmental impact without increasing prices by using more recyclable materials, making clothing more durable, and improving wages for workers.

With environmental campaigners singling out the fashion industry for its heavy use of water and chemicals, major brands are coming under pressure to adapt supply chains and address a culture that has led to millions of items ending up in landfill.

Primark, which sells more than a billion items a year including jumpers and jeans for as little as 7 pounds ($10) each, said its task was to make sustainable fashion available for all, not just those who can afford it.