Facebook is rebranding everything but faces the same old problems
CNN
Nearly four months ago, amid a firestorm of critical coverage stemming from a whistleblower's leaks, Facebook shifted its strategic focus to building an immersive version of the internet it calls the "metaverse" and changed its company name to Meta.
This week, the company continued with its rebranding campaign. The News Feed, for years the centerpiece of the Facebook user experience and also central to some of its controversies, was rebranded simply as Feed. Its employees, previously known as Facebookers, became Metamates. And its corporate values got a refresh, too.
Gone are corporate maxims like "be bold." Instead, the company introduced guidelines such as "focus on long-term impact" and "be direct and respect your colleagues." Mark Zuckerberg, the company's cofounder and CEO, said the changes were needed because "we're now a metaverse company, building the future of social connection."
The DeepSeek drama may have been briefly eclipsed by, you know, everything in Washington (which, if you can believe it, got even crazier Wednesday). But rest assured that over in Silicon Valley, there has been nonstop, Olympic-level pearl-clutching over this Chinese upstart that managed to singlehandedly wipe out hundreds of billions of dollars in market cap in just a few hours and put America’s mighty tech titans on their heels.
At her first White House briefing, Press Secretary Karoline Leavitt made an unusual claim about inflation that has stung American shoppers for years: Leavitt said egg prices have continued to surge because “the Biden administration and the department of agriculture directed the mass killing of more than 100 million chickens, which has led to a lack of chicken supply in this country, therefore lack of egg supply, which is leading to the shortage.”