Explained: Controversy Over Nalli Silks Ad Featuring Models Without Bindi

After a lot of criticism, Nalli Silks launched another advertisement which was shared by actor Soni Srivastava.

Around the festive months of October and November, a lot of brands release advertisements based on the theme of happiness, celebrations with family, and traditions. Similarly, a prominent brand, Nalli Silks, recently released an advertisement to promote their new designs. However, it was met with a lot of backlash as the model, who was wearing a beautiful saree, was spotted without a bindi. According to beliefs, any ethnic attire, especially during festivities is seen incomplete without proper jewellery and bindi. The bindi is also considered a symbol of good luck. Several users on the internet were disappointed with the same and #NoBindiNoBusiness started trending on social media. A section of people were also outraged because the advertisement also came at the auspicious time of Navratri. Did not expect this from @NalliSilk.Where is the Bindi? #NoBindiNoBusinesspic.twitter.com/NmydqXydF9

The missing bindi drew ridicule for the brand. Many dissatisfied users vented their frustrations online, with the hashtag "No Bindi No Business" trending on microblogging platform X, formerly Twitter. "Look at this advertisement. Even a traditional firm like Nalli is using a model who is not wearing a bindi and looking morose. Doesn't look like a celebration," said a user.