'Experience Regina' tourism rebrand faces online criticism from residents
CTV
Some residents of Saskatchewan's capital city have been vocal with their disapproval of Tourism Regina's latest rebrand.
Some residents of Saskatchewan’s capital city have been vocal with their disapproval of Tourism Regina’s latest rebrand.
The organization, now named ‘Experience Regina’ as of March 16, is seeking to own a crude joke that has followed the Queen City for many years.
The joke, of course, being that “Regina” sounds a little like “vagina.”
The phrase ‘Experience Regina’ originally stemmed from a 2008 viral hit on YouTube.
The video featured a slideshow of Regina related google image results and a synth-wave score, seemingly posing as a low-budget tourism promotion film.
The song’s only lyrics aside from some spoken dialogue? ‘Experience Regina’ for two minutes and twenty-seven seconds.
With almost 700,000 views to date, the video has kept popping up. Popularized by everything from TSN to Jimmy Fallon in the 14 years since its release.
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