Experience Regina issues apology for 'negative impact' of new slogans
CBC
The organization in charge of tourism in Regina apologised for slogans it used as part of its relaunch.
Tim Reid, CEO of Experience Regina, published an apology on Sunday evening, days after unveiling the new brand on Thursday.
"I want to start by apologizing, on behalf of myself and our team, for the negative impact we created with elements of our recent brand launch," Reid wrote in a post published on social media.
"It was clear that we fell short of what is expected from our amazing community with some slogans that we used."
Reid did not specify what slogans were raised as inappropriate, but two slogans, "Show us your Regina" and "The City that Rhymes with Fun" were criticized online.
Reid and Experience Regina did not immediately respond to requests for comment made over the weekend but will speak to the subject in an interview on Monday.
The rebrand marked the first significant move from Reid, also the CEO of Regina Exhibition Limited (REAL), since REAL was put in charge of the the city's tourism organization last year.
It's an attempt to capitalize off a phrase popularized by "Experience Regina" a viral video viewed nearly 700,000 times, uploaded to YouTube in 2008.
The video exploded in popularity in 2018 after Jimmy Fallon played the song on The Tonight Show.
Due to the similarity between Regina and vagina, the name of the song prompted laughs from Fallon's co-host, members of his band and the shows audience.
The crude joke and the comparison is something the rebrand was meant to lean into, Reid told CBC on Friday.
At the time he said the connotation around the phrase was unavoidable.
"I think that that affiliation will always be an undertone that we face," he said, urging the public to be proud of the city's name no matter what.
"For those that want to have a moment of humour with it, that's not a bad thing. Embrace it. We're not changing the name of the city of Regina anytime soon."
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