Exclusive: Arby's is selling a fast-food staple it's never offered before
CNN
Typically there's nothing groundbreaking about a fast-food chain selling a hamburger. But Arby's has never sold one — until now.
Better known for its roast beef, the chain is adding a hamburger to its menu for the first time in its nearly 60-year history. Arby's announced Monday it's adding the "Wagyu Steakhouse Burger," which costs $5.99, as a limited-time offering beginning Monday through July 31.
Fast-food chains are constantly competing for customers' dollars and attention, and specialty offerings are a way to attract new customers and maintain existing ones. That's important for Arby's, which has 3,400 US restaurants, according to industry research firm Technomic. That's a substantially smaller footprint compared to other chains, like McDonald's (roughly 14,000 locations).
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