Ever Wondered Why Cadbury Packaging Is Purple? Read The History Behind It
NDTV
Social media have just realised that Cadbury took a legal route to keep using the distinctive colour.
Social media is a world where interesting facts keep appearing from time to time. While some of them are full of knowledge, others just cater to trends. But some of these also reveal historical reasons for things that are happening today. Like the packaging of Cadbury chocolates. The reason it is trending is that some users are discussing the reason why the company uses purple colour for its products. Users have just realised that Cadbury took a legal route to keep using the colour.
Cadbury has been using the purple colour since 1914, when it was introduced as a tribute to Queen Victoria. It has always made them stand out from the rivals.
The company was given a royal warrant in 1854, making it the official cocoa and chocolate makers for the British monarch.
The entire Dairy Milk range became purple and gold in 1920.
