EU rules aim for more transparency in targeted political ads
The Hindu
The measure is the latest EU move to rein in the power of Alphabet unit Google, Facebook and other social media giants, and force them to be more accountable and transparent.
U.S. tech giants will have to provide more data on their targeted political ads or risk fines up to 4% of their global turnover under draft EU rules seen by Reuters, part of the bloc's crackdown on misinformation during elections.
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The measure is the latest EU move to rein in the power of Alphabet unit Google, Facebook and other social media giants, and force them to be more accountable and transparent.
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