EU questions Shein, Temu over consumer protection

Brussels: The EU on Friday demanded wildly popular shopping platforms Shein and Temu explain what action they are taking to protect consumers, includi...

Brussels: The EU on Friday demanded wildly popular shopping platforms Shein and Temu explain what action they are taking to protect consumers, including children.

The query was made under the EU's breakthrough law known as the Digital Services Act (DSA) that forces platforms to do more to tackle the sale of illegal and harmful goods.

The European Commission said it wants to know what action the Chinese-founded platforms have taken to make sure users can notify them about illegal products.

It also wants to know how Shein and Temu are complying with rules regarding online interfaces to avoid "dark patterns", the practice of tricking users into making unwanted purchases or opting-in to certain settings without their knowledge.

The commission added it wants more information about how they are guaranteeing the transparency of their recommender systems -- algorithms used by platforms to push more personalised content -- and the ease with which sellers can be traced.