Equinox's new fitness program aims to help you live longer — for $40,000
CBSN
Luxury fitness chain Equinox is putting a price on the ultimate luxury: longer life. The company on Monday introduced a membership that, for a hefty $36,000 a year, includes more than 100 tests aimed at enhancing health and extending people's longevity.
In all, the "Optimize by Equinox" membership costs $42,000 a year. The ultra-premium offering includes personal training, nutrition coaching, biomarker tracking and more — all in service of improving daily physical performance and slowing down the aging process. Oh, and a regular gym membership? That costs an extra $500 a month or so.
Equinox developed the new membership with Function Health, a health platform that conducts lab tests to help members measure, analyze and track everything from their heart health, immune response and hormone levels to their glucose, insulin and other metabolic levels.
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