Elon Musk's 'X' Now Redirects To Twitter As Name Change Imminent

The 52-year-old Tesla founder has previously said that his rocky takeover of Twitter last year was "an accelerant to creating X, the everything app," a reference to the X.com company he founded in 1999.

Twitter's distinctive bird logo will soon be history, the latest move in a series of controversial shake-ups to the social media platform under Elon Musk's stewardship.

"X.com now points to https://twitter.com/. Interim X logo goes live later today," tweeted Mr Musk.

Twitter, founded in 2006 and whose name is a play on the sound of birds chattering, has used avian branding since its early days, when the company bought a stock symbol of a light blue bird for $15, according to the design website Creative Bloq.