Drive-thrus are all screwed up. Here's what it'll take to fix them
CNN
Late this summer, drive-thru times slowed by about 26 seconds compared to last year, according to a study. That may not seem like much — but in the world of fast food, every moment counts.
"Mere seconds can be a make-it or break-it in terms of where a consumer decides to order from," Amanda Topper, a research director at the research firm Mintel, said of the slowdowns. The data is from SeeLevelHX, which tracked drive-thru times at about 1,500 US restaurants across 10 major chains from July 5 to August 6.
A speedier drive-thru can "be a competitive advantage," Topper said, while long lines may discourage customers from stopping in. Most Americans who eat at fast food restaurants use the drive-thru, she noted — and the option has become even more popular during the pandemic, when many customers felt safer in their cars than restaurants.
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