Dr. Bronner’s, the Soap Company, Dips Into Psychedelics
The New York Times
Under the leadership of the founder’s grandsons, the company has become a big financial backer of efforts to loosen government restrictions on illegal drugs.
VISTA, Calif. — Dr. Bronner’s, the liquid soap company best known for its teeny-font labels preaching brotherly love and world peace, would like you to consider the benefits of mind-altering drugs.
The sentiment is promoted on limited-edition soap bottles that sing the praises of psychedelic-assisted therapies, and through the trippy pronouncements of David Bronner, grandson of the company’s founder and one of its top executives, who is not shy about sharing details of his many hallucinogenic journeys.
“Let’s face it, the world would be a far better place if more people experienced psychedelic medicines,” said David, whose company in January became among the first in the United States to offer ketamine therapy as part of its employee health care coverage.
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