Doctoral scholar Sanchit Jain submits case study on fintech start-up Smallcase

Co-authored with IIMB faculty Prof. Ashis Mishra, Marketing area, and Dr. Vibhu Teraiya, Great Lakes Institute of Management, Chennai, it explores the innovative approach of Smallcase, a fintech start-up founded in 2015 by three IIT Kharagpur graduates, to revolutionize retail investing in India’s equity markets.

IIMB PhD scholar Sanchit Jain, a Chartered Accountant in the Finance & Accounting area at IIM Bangalore, recently published his case study, ‘smallcase: A Disruptive Business Model in India’, with Harvard Business Publishing.

Co-authored with IIMB faculty Prof. Ashis Mishra, Marketing area, and Dr. Vibhu Teraiya, Great Lakes Institute of Management, Chennai, it explores the innovative approach of Smallcase, a fintech start-up founded in 2015 by three IIT Kharagpur graduates, to revolutionize retail investing in India’s equity markets.

By offering curated thematic portfolios of stocks and ETFs called smallcases, the company simplifies equity investment for individual investors, enabling diversification and alignment with specific investment themes, said a release.

The case study, which outlines more than just a fintech success story, aims to help start-ups use customer centricity to disrupt existing businesses. It also seeks to identify value propositions and devise promotional strategies in the Business to Business (B2B) and Business to Consumer (B2C) business models.