Disney's Hotstar India streaming service plans to limit account sharing: Sources
The Hindu
Walt Disney’s India streaming service plans to allow its premium users to login from only four devices.
Walt Disney's India streaming service plans to start enforcing a policy of allowing its premium users to login from only four devices, an effort aimed at limiting password sharing in a key market, two sources with direct knowledge said.
Disney's plan comes just as streaming rival Netflix in May started telling subscribers in more than 100 countries they will need to pay more to share the service with people outside their household.
In India, a premium account of Disney+ Hotstar streaming service still allows logins on as many as 10 devices, even though its website currently says "number of devices that can be logged in" is four.
Disney+ Hotstar has internally tested enforcement of the policy and has plans to start implementing it later this year to limit logins at four for such accounts, said the first person.
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"Some people will be incentivised to buy" their own subscriptions with new restrictions in place, said the person.
Disney declined to comment.
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