Disney names executive to oversee metaverse strategy
The Hindu
Mike White has been named to the new role of senior vice president of Next Generation Storytelling and Consumer Experiences.
The Walt Disney Co has appointed an executive to oversee its strategy, according to an email Disney Chief Executive Bob Chapek sent to staff Tuesday and seen by Reuters.
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Mike White, an executive in the Media and Entertainment Distribution group, has been named to the new role of senior vice president of Next Generation Storytelling and Consumer Experiences, where he will help define how consumers experience Disney's coming metaverse. He will work alongside Disney's creative teams.
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