Digital media startup Puck launches sports vertical, poaching veteran journalist John Ourand
CNN
Puck is stepping into the sports arena.
Puck is stepping into the sports arena. The buzzy digital subscription publication that offers readers an inside look into the media, technology, and politics sectors — and the ego-obsessed titans who lead them — told CNN on Monday it had hired veteran journalist John Ourand to lead a new sports vertical, marking the outlet’s first foray into the sprawling and lucrative business powering leagues and athletes. Ourand joins Puck after spending 18 years at Sports Business Journal where he has been widely viewed as one of the industry’s preeminent reporters covering the intersection of sports and business. Abraham D. Madkour, the publisher and executive editor of SBJ, said in a note to staff Monday that he was “personally devastated” to announce Ourand’s departure, but that his “personal disappointment” was overshadowed by his “happiness that John is so excited for his next opportunity at Puck.” Ourand said in a statement that it “took a great opportunity” to get him to depart SBJ, adding, “I’m already a big fan of Puck reporters like Matt Belloni, Bill Cohan and others, and I can’t wait to work with them.” Puck, which is primarily powered by a twin engine of subscriptions and advertising revenue streams, sees a considerable business opportunity in expanding to sports.
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