Democrats’ Surprisingly Simple Closing Message Against Donald Trump: The Issues
HuffPost
A wave of ads has reminded voters Trump holds unpopular positions on abortion, taxes and Social Security.
It’s one of the most-aired ads of the 2024 election: Buddy, a Black man from Allentown, Pennsylvania, watches on a tablet as former President Donald Trump tells a crowd at a fundraiser: “I know about 20 of you, and you’re rich as hell. We’re gonna give you tax cuts.”
Buddy shakes his head. “The 1% don’t serve anybody but themselves,” he says as an image of Elon Musk, the Tesla CEO and top Trump donor, appears on screen. “So for them to get a tax break? Nah, that’s not cool. Kamala Harris is gonna make billionaires pay their fair share.”
While rhetoric from Harris, the vice president and Democratic presidential nominee, often focuses on the extraordinary threat posed by Trump to the United States’ democracy and institutions — she notably agreed he is “fascist” — the case her campaign and its allies are making on the airwaves and in digital advertising is much more pedestrian: Trump is just another Republican who wants to cut taxes for the rich, slash Social Security and (further) ban abortion.
With light editing, many of the ads could have been run against any Republican presidential nominee in the past quarter-century, but Democratic strategists working on one of the tightest presidential contests in recent memory say airing them against Trump is more important because of how the Republican has tried to break away from these unpopular GOP positions, even after he implemented a fairly standard Republican policy agenda as president.
“In 2016, Trump was able to convince some voters he wasn’t Republican on abortion, Social Security and taxes,” said Jesse Ferguson, a Democratic strategist involved at the top levels of both the 2016 and 2024 races. “But he can’t in 2024 because he now has a record on all of them: tax breaks for the rich, cuts to Social Security and overturning Roe v. Wade. His ability to disown the Republican brand doesn’t work anymore.”
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